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Customer Acquisition

1/25/2018

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  • Do you know the “real” acquisition cost of getting a customer? How much money will that customer generate? Is it worthwhile spending the money/resources to acquire the customer?

  • Be sure to include the full cost – if using sales people or owner, be sure to assign fully-burdened Fair Market Value cost to that activity (include hiring, training costs)

  • Advertising/marketing might not be considered affordable, but when compared to other forms of customer acquisition costs, it might be more affordable and effective

  • Make decisions, based on accurate financial information – the numbers do not lie

  • Each business is unique, so what is valid for one business may not be for another
 
If you would like to improve your business or know anyone who would like to improve theirs, call me.
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    You Don't Know What You Don't Know​

    March 2018
    February 2018
    January 2018

    Dave Harlos, CFO

    25+ years working with businesses to reach their goals. 

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Call for YOUR Complimentary 1-hour Discovery   714-500-8600

  • Home
  • Solutions
    • Interim and Temporary CFO
    • Advisory Board Services
    • Cash Management
    • Risk Management/W.Comp
    • Planning
    • Budgeting and Forecasting
    • Business Intelligence
    • Financial Statements
    • ERP Implementation
    • Audit Preparation
    • Accounting Services
    • Payroll and HR Services
  • Request Service
  • Case Studies
    • Software Implementation
    • Tax Credits
    • Workers Compensation
    • Fundraising
    • Great Plains
    • Payments Made Easy
    • QuickBooks
    • Affordable Care Act
    • Payroll Made Easy
    • Go Paperless
    • Automation using Excel
  • About Us
  • Contact Us
  • YDKWYDK